|
週次 |
日期 |
單元主題 |
|
第1週 |
9/15 |
課程簡介
“Brief _01”
Visual Communication - Visual identity
Creation vs. Innovation
|
|
第2週 |
9/22 |
[Communication Design] Framework
“Essence _01”
|
|
第3週 |
9/29 |
[Communication Design]
Meaningful Messages
“Essence _02”
“Structure/ logic_01”
[Pertinent data] →[Information Architecture]
{With the given content, to call attention – in a personal way – to my client’s message.}
|
|
第4週 |
10/06 |
[Communication Design]
Visual Usability
PRINCIPLE 1.
“Consistency”
Principles and Practices for Designing Effective Visual Communication
|
|
第5週 |
10/13 |
Communication Design]
Visual Usability
PRINCIPLE 2.
“Hierarchy”
Intention
Subject & Object
Mental model
|
|
第6週 |
10/20 |
Communication Design]
Visual Usability
PRINCIPLE 3.
“Personality_01”
Emotional Feeling
Style & Aesthetics
Visual Language & Visual communication
|
|
第7週 |
10/27 |
[Communication Design]
Visual Usability
PRINCIPLE 3.
“Personality_02”
The Complexity & Simplicity
Gestalt Psychology
Abstract & Concrete
|
|
第8週 |
11/03 |
Trouble shooting (midterm project) |
|
第9週 |
11/10 |
[Grade]midterm project |
|
第10週 |
11/17 |
THE VISUAL USABILITY TOOLS – info-graphic |
|
第11週 |
11/24 |
Tool 1. Layout/ Editorial Design
Where should the button go? Tool 1 addresses positioning, alignment, white space, and grids, which affect perception of what goes with what. It also addresses practical considerations of layout at all levels of new and redesigned project.
|
|
第12週 |
12/01 |
Tool 2. Type
How many fonts do you need? How do you choose? This chapter introduces typography basics, reviews how to select the right fonts for your design, and supplies rules of thumb for professional-looking type.
|
|
第13週 |
12/08 |
Tool 3. Color
Isn’t color subjective? Why not just use blue? There’s logic to choosing and using color strategically. Tool 3 shows how to use color to help people know where they are, what they can do, and associate appropriate attributes with your design. It also covers how to choose a color palette, and how to decide where to use different colors.
|
|
第14週 |
12/15 |
Tool 4. Imagery (1) -Pictorial Consideration
What kind of images, if any, are appropriate for your design? Tool 4 reviews the types of imagery that apply to applications–logos, photography/video, illustration, icons, patterns–and outlines when each is useful. Examples show how to use imagery to create contrast, draw attention, and provide valuable information without overwhelming the user.
|
|
第15週 |
12/22 |
Tool 4. Imagery (2)- Semiology/ Logo |
|
第16週 |
12/29 |
Trouble shooting (final project) |
|
第17週 |
1/05 |
Grade] final project |